Sports nutrition is a constantly growing market, in which athletes and sportsmen are looking for high quality products to improve their performance and achieve their goals, and at IGH Group we elaborate the flavours that play an important role in enhancing the sensory experience of products and increasing their appeal to consumers.There are different types of products in the sports nutrition market, each with different flavours and nutritional needs. The main products are protein supplements, pre-workouts, post-workouts and energy bars.

Protein supplements are products that contain protein to aid in recovery and muscle growth. The most popular flavours in protein supplements are vanilla, chocolate, strawberry, banana and cookie. These flavours fit well with the flavour profiles of the products and are widely accepted by consumers. According to data from the consulting firm Euromonitor, the protein supplement market has experienced annual growth of 8% in recent years.

Pre-workouts are products that are consumed before training to improve energy, concentration and endurance. The most popular flavours in pre-workouts are lemon-lime, watermelon and grape. These flavours are fresh and energizing, making them a good choice for athletes who need a pre-workout boost.

Post-workouts are products that are consumed after training to aid in muscle recovery and energy replenishment. The most popular flavours in post-workouts are chocolate, strawberry and vanilla. These flavours are mild and sweet, making them pleasant to consume after an intense training session.

Energy bars are products that are consumed as a snack during the day to provide additional energy and nutrients. The most popular flavours and flavours in energy bars are apple and cinnamon, oatmeal and honey and chocolate with hazelnuts. These flavours are tasty and satisfying, making them a popular choice for athletes who need a quick and nutritious snack.

In addition to the products mentioned above, there are other types of products in the sports nutrition market that also use flavourings to enhance their taste and appeal. These products include amino acids, fat burners and meal replacements.

Amino acids are products containing essential and non-essential amino acids that are used to support muscle recovery and growth. The most popular flavours in amino acids are watermelon, pineapple, and lemon.

Fat burners are products that contain ingredients that help speed up metabolism and burn fat. The most popular flavours in fat burners are lemon, green tea and orange.

Meal replacements are products that are used as an alternative to a full meal, usually for those who are short on time or unable to prepare healthy meals. The most popular flavours in meal replacements are vanilla, chocolate and strawberry.

In terms of consumption, according to a report by consultancy Technavio, the global sports supplements market is expected to grow at a compound annual growth rate of 8% between 2020 and 2024. Furthermore, the same report indicates that the demand for sports supplements is driven by growing health awareness and the importance of a healthy and balanced diet for an active lifestyle. In addition, growing popularity of fitness and bodybuilding are also driving the sports nutrition market.

As for the most popular flavours, according to a report by Zion Market Research, the most popular flavours in the sports nutrition market in 2021 were vanilla, chocolate and strawberry. Furthermore, according to the same report, the sports nutrition flavours market is expected to reach $2.5 billion by 2026.

According to data from consultancy Grand View Research, the sports nutrition market is expected to reach $45 billion by 2023, growing at 9% annually. Flavours are a key factor in consumers’ choice of products, so companies are investing in developing new flavours and improving existing flavours to meet market demands.

In conclusion, flavours play an important role in the sports nutrition industry by enhancing the sensory experience of products and increasing their appeal to consumers. The most popular flavours vary by product type, but vanilla, chocolate, strawberry and grape are some of the most commonly used flavours in general. With a constantly growing market and an increasing demand for high quality products, IGH Group can help you provide the perfect flavour in your product formulation.